Sigma Health Technologies — Deal Scouting & Discovery Calls

Sigma Health Technologies

We worked with Sigma Health Technologies to help them find the right businesses to buy. Not just listings. Not just “interesting opportunities.” Real business owners who were open to a conversation.

Our job was to start those conversations, book discovery calls, and surface deals that actually fit their criteria. This is what a disciplined acquisition engine looks like when it’s built properly.

The situation

They knew what they wanted to buy. The missing piece was consistently getting the right people on calls.

Sigma Health Technologies focuses on acquiring businesses in the US healthcare technology sector. They had clear acquisition criteria. The real challenge was volume and consistency at the front end.

They needed a system that could quickly research, filter, and reach the right owners then book calls with people who were genuinely open to talking. That meant more than “lead lists.” It meant process.

Too many “not a fit” opportunitiesListings looked good on paper but didn’t match what Sigma was actually trying to buy.
Inconsistent sourcingGood targets were being missed because the search wasn’t structured enough day to day.
Low response rates early onOwners were skeptical or simply busy, so initial outreach needed to earn attention.
Discovery calls were the bottleneckWithout more calls, there was no pipeline. Everything upstream depended on this.
Criteria needed to be enforcedFiltering had to happen before time was wasted on the wrong conversations.
The real askA repeatable engine that reliably surfaces qualified opportunities and books calls.

What we did

Two workstreams running in parallel, so sourcing and outreach moved together.

1

Outreach engine

Built a cold calling process using tailored scripts that felt like real conversations, not pitches. The goal was simple: get owners talking, then book discovery calls.

Included owner specific openers, smarter follow up, and a clear “yes or no” path.

2

Deal scouting system

Researched business owner lists daily and applied Sigma’s acquisition criteria before outreach. We filtered early so every conversation had a reason to exist.

Daily monitoring, qualification checkpoints, and only surfaced opportunities that met the bar.

Everything was intentional. Nothing was random. Every call had a purpose, every day was built around consistent execution, and every conversation moved toward a clear yes or no.

Early challenges and how we fixed them

First week response rates were low. That’s normal. We adjusted fast and the results followed.

Initial skepticism Low response rates, guarded conversations, lots of “not interested” because we were new to their world.
Strategic pivot More listening, sharper market insights, better qualification, and trust building before pushing for calls.
Improved engagement Better conversations, more openness, and higher quality discovery calls that actually went somewhere.

What changed

More calls. Better calls. And a pipeline built on qualified targets.

As the approach improved and the trust started building, the numbers moved. The real win was that the quality lift made the pipeline usable, not just bigger.

60%
Increase in booked discovery calls
More owners were genuinely interested in business owner to buyer conversations.
38%
Higher engagement rate
Deeper, more productive conversations with better exchange and clearer next steps.
30
High potential targets
Fully vetted opportunities that met Sigma’s criteria and were worth pursuing.

What we delivered

Not a pile of leads. A system that keeps running.

By this stage, the project had a real structure in place. Not just a list of phone numbers, but an actual acquisition system Sigma could keep running without reinventing the wheel.

1
Cold calling framework

A proven approach owners actually responded to, with scripts that felt natural and opened real conversations.

2
Deal qualification system

A clear process for scouting, filtering, and qualifying opportunities so only the right deals made it to the next stage.

3
Discovery call process

Consistent booking workflow with proper note taking, context capture, and follow up protocols.

4
CRM tracking infrastructure

Pipeline visibility with nothing slipping through the cracks and clear ownership of every opportunity.

5
Repeatable workflow

Documentation and process Sigma can keep using long after the engagement ends.

Why this worked

Acquisitions reward consistency, not chaos.

Once the daily system was in place, the output became predictable and the pipeline became a real asset, not a guessing game.

Why this mattered

Time spent on bad opportunities is time stolen from good ones.

In private equity and acquisitions, focus is the game. You cannot waste weeks on deals that were never going to fit.

This work helped Sigma lock in a tighter sourcing engine, keep conversations higher quality, and build a more reliable pipeline that didn’t depend on luck or timing.

Better focusThe engine directed attention toward qualified opportunities instead of scattered “maybe” deals.
Stronger conversationsCalls started with trust and understanding, not cold pitches.
Reliable pipelineConsistent flow of qualified opportunities instead of feast or famine sourcing.
Less wasted effortFiltering early meant fewer dead ends and more time spent on targets worth pursuing.

Big picture takeaway

Good deals don’t come from doing more. They come from doing the right things, consistently.

The fastest way to build a serious acquisition pipeline is to be disciplined. Research properly. Filter early. Talk to the right owners. Run clean discovery calls. Repeat.

  • Systems beat bursts because consistency compounds.
  • Quality before volume so every call has a real reason behind it.
  • Filter early to protect time and focus.
  • Make every conversation move toward a clear yes or no.

If you want a tighter acquisition pipeline, it starts with clarity about what you’re looking for and discipline about how you go get it.

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FAQS

How does your appointment setting service work?

We handle the entire appointment setting process for you. Our team identifies and qualifies high-potential leads, reaches out to decision-makers, and schedules meetings with prospects that match your ideal customer profile. You’ll receive a steady stream of qualified appointments, leaving you to focus on closing deals.

What makes Millionaire Contracts different from other sales agencies?

We are pioneers in sales. Our expertise lies not only in traditional sales practices but in crafting personalized, results-driven strategies that guarantee business growth. We focus on delivering tailored solutions, from optimizing your sales processes to deploying our own personnel in your operations, ensuring consistent and measurable success.

How do you ensure your strategies work?

We take a data-driven approach to sales. Each strategy we implement is based on proven techniques and tailored to your business needs. We measure results regularly, optimize processes, and adjust strategies to ensure continuous growth and long-term success.

How can I get started with Millionaire Contracts?

Getting started is simple. Reach out to us via our contact page, and we’ll set up a consultation to understand your needs. After assessing your current sales situation, we’ll recommend a customized plan of action designed to elevate your sales team and drive growth.

Do you offer long-term contracts?

We offer both short-term and long-term solutions, depending on the needs of your business. Whether you need a quick sales boost or a long-term partner for sustained growth, we have flexible options that ensure your business always has the support it needs.

What industries do you specialize in?

While we serve businesses across various industries, we specialize in sectors that rely heavily on sales growth, including tech, e-commerce, real estate, and professional services. Our strategies are adaptable to any industry looking to elevate its sales performance.